

The goal of a mobile strategy is simple: to help a user 'do something', quickly and effectively, every time a mobile app can fulfill that user's need. Mobile App Strategy refers to the creative effort required to translate consumers’ needs into an app that can be used seamlessly to accomplish a specific task. 1) You must have a robust mobile app strategyĮvery successful product - no matter what it does, whom it is designed for or who created it - begins with a great strategy. And, more importantly, you need to find ways to turn them into positives. As a forward-thinking entrepreneur, it is critical to consider these pitfall areas as a wake-up call. With that being said, here are the four key areas that make mobile apps fail. It’s a prudent way to safeguard your app from becoming part of the 99.99 percent.

No matter how you look at it, mobile app development is all about arming yourself with industry knowledge and having a solid go-to-market plan & strategy. After all, why not learn from failures of others so you do not repeat the same mistakes? That’s why you need to learn why apps fail in the first place. It is only ill-planned and ill-executed apps that are set to fail from the first day. As an entrepreneur, this means that the odds are greatly stacked against you.īut don’t let this big number bog you down. Out of every 10,000 mobile apps developed, only 1 will triumph while the other 9,999 will go puff into oblivion. This might be a hard pill to swallow, but it’s true, nonetheless. So, it is very important to be clear about the strategy, plan and execution before committing time, money and resources to building an app. With an average investment of $270,000 to design, build and launch an app, it's not a small project by anyone's standards.īut the stark reality is that most mobile apps fail. On the other hand, research from Gartner estimates that fewer than 0.01% of apps were considered a financial success in 2018. After all, most likely, your competitors are already doing it. These numbers are loud and clear: it’s time you join the mobile app development train. The worldwide mobile app economy hit $6.3 trillion in 2021, and app revenue is expected to experience an uptick of 113 percent to reach $188 billion. In fact, companies leveraging mobile capabilities enjoyed a staggering 360 % higher IPO valuation in 2018. In 2019, there were more than 5.11 billion unique mobile users, accounting for over 90 percent of all global internet users.Īccording to the State of Mobile 2019 report by App Annie, global app downloads reached 194 billion in 2018, with consumers spending a whopping $101 billion on app stores. Mobile app usage prove the business case for building a mobile app
